Alright, so for this short little video, I just wanted to touch on a story quickly with a client around SEO, and in content.
So, we’re not just talking with them about building a website. We were talking about the different pages that they had and why they had so many, and the whole reason for that was that they were told at one point in time that Google wants as many pages or as much content as it can find.
And therefore, you should have or split out all your services and propose into various different ones.
That may be true at some point, but not so much email. Google is a lot smaller, and is adapting.
Effectively, if you’re going to have a page on Google, it needs to have relevant, and informative information to be considered for SEO.
So, the bare minimum that you need in terms of a word count is 300 words. If you’re gonna have less than that, if you got service for example and you’re going to split that out into 6 different services, each with 50 words, then Google is gonna ignore those pages.
Much better off, taking those 6 many services packaging and mapped into 1 service, and having 300 words talking about all of it together.
Yes you do missed out on page titles, you do missed out some many descriptions but that’s not gonna matter if Google is going to completely ignore that page
So, to stick with 300 words is a bare minimum, and then you can work on the SEO, you can build the page title, you can build the midi descriptions, the image tags etc.
But as overall, 300 words is a bare minimum. Absolute bare minimum.
Google actually does prefer long form articles especially when we’re talking about Blogpost and case studies but again that is going to very Nerdy Gurdy.
You just need to know that if you’re writing an article or you’re writing a Blogpost, or case study, or a new service page, bare minimum 300 words, ideally 500.