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Digital Marketing

6

Instagram is No Longer a Photo Sharing App
The Importance of Word Count
Adding the Google Ads Tag to a Site
Facebook Groups for Marketing
Creating a Google Ads Account
Add a Google Reviews Link to your Invoices

Making Informed Decisions

2

What to Know/Ask When Building a Website
Video Hosting: What You Need to Know

Software & Apps

2

Introducing: Calendly
How to Use MarkUp.io

Analytics & Tracking

8

Adding Google Analytics to a site (using GTM)
Setting up Conversion Goals in Google Analytics
Implementing and Analyzing Heatmaps on your Website
How to add Google Analytics to a Shopify Store
Setting up Twitter Conversion Tracking
Setting up Pinterest Conversion Tracking
Adding Google Ads conversion tracking to a site (using GTM)
Adding Google Tag Manager to a WordPress Site

Browser Cache Control

7

How to Clear the Cache and Cookies in Your Google Chrome Browser
How to Clear the Cache and Cookies in Your Mozilla Firefox Browser
How to Clear the Cache and Cookies in Your Safari for macOS Browser
How to Clear the Cache and Cookies in Your Microsoft Edge for Windows 10 Browser
How to Clear the Cache and Cookies in Your Internet Explorer for Windows Browser
How to Clear the Cache and Cookies in Your Safari for iOS Browser
How to Clear the Cache and Cookies in Your Google Chrome for iOS Browser

Paid Acquisition

8

Installing the Facebook Pixel on Your Site
Create a Facebook Ads account using Business Manager
Setting up Facebook Conversion Tracking
How to add a Facebook Pixel to a Shopify Store
Verifying ownership of your domain in Facebook Business Manager
Installing the LinkedIn Pixel on Your Site
Installing the Snapchat Pixel on Your Site
Installing the TikTok Pixel on Your Site

SEO

1

Perform an on-page SEO audit on a page

Social Media

1

Starting a Social Media Calendar

Delegating and Granting Access

9

Facebook Business Manager: How to Add Users
Facebook Pages: Add & Manage Users
Add or Change the Facebook Page Connected to Your Instagram Business Account
Google Tag Manager: Adding Users
Google Analytics: Add & Manage Users
Google Ads: Adding Users
Connecting Facebook with Instagram
Google Search Console: Adding Users
WordPress: Adding Users

Using Mars Digital.me

1

How to Use .ME

FAQs, Support & Client Training

14

SEO FAQs From Business Owners New To Digital Marketing
More about SEO (Website Visits, Costing & Rankings)
The Google Ads
More about Google Ads (Pricing, Ad spend Budget & Performance)
Google Ads Performance Report
Your Quick Guide To Questions From Ongoing Clients (Google Ads)
Strategies To Improve Google Ads CTR (click through rate) Performance
How Long Does It Take Google Ads to Work and How Does It Work?
Finding the Best Ecommerce Platform for Your Business Needs
Direct Questions From Clients Involving Website Editing & Revisions
Add a Google Reviews Link to your Invoices
Logging In and Your Dashboard
Editing & Updating Text on Pages
Replacing and Editing Images on Pages

Presentations

1

Networking Presentation March 2021

Editing Your Website

3

Logging In and Your Dashboard
Editing & Updating Text on Pages
Replacing and Editing Images on Pages

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Updated on April 1, 2022

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